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Kaiser Family Foundation

In 2016, the Kaiser Family Foundation teamed with the UCSF Center of Excellence for Transgender Health to produce a video series that gives voice to transgender women about HIV. Empowered: Trans Women & HIV focuses on transgender women in relation to HIV risk, prevention and care.

Impact so far

Empowered: Trans Women & HIV debuted in July 2016. Since the campaign’s debut, targeted digital promotions, media coverage, conferences and partner events have generated significant visibility for the campaign among priority audiences, including transgender women, health care providers, and other service providers.

As of June 2017, the videos have been seen more than 2.2 million times on Facebook. There were another 162,208 views on YouTube amounting to more than 224,790 minutes of watch time. Additionally, Greater Than AIDS tracked more than 25,000 social media engagements (reactions, comments, shares, tagging) associated with campaign. Online informational resources for the campaign on greaterthan.org have been visited more than 210,000 times.

Community toolkits, including DVDs and USBs with discussion guides, informational materials, posters, buttons and other items, went to more than 600 organizations across the U.S. serving the transgender community.

Coverage by top media outlets, including Huffington Post, Mashable, Mic, Refinery 29, among others, reached a potential audience of more than 87 million people.

In addition to the U.S. release, the campaign was also prominently featured at the 2017 International AIDS Conference in Durban, South Africa, including during a pre-conference meeting specifically focused on transgender health topics. The campaign was screened and discussed on the main stage of the Global Village on opening day. There were additional workshops throughout the week where attendees from around the globe learned more about the issues raised in the campaign. A video highlights reel of the week is posted on the campaign’s YouTube channel.

Empowered: Trans Women & HIV

Supported by Positive Action for MSM/T