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MTV Shuga

The Need

Whilst South Africa’s post-apartheid constitution was the first in the world to outlaw discrimination based on sexual orientation and one of the first countries in the world to legalise same-sex marriage, the LGBT population continue to endure significant stigma, discrimination and violence. This in turn impacts the ability of MSM to seek out and engage with culturally-competent healthcare services. Young people across Africa endure a number of issues; specifically, young men who have sex with men (MSM) can be affected by HIV, stigma and discrimination and homophobic violence. MTV Shuga aims to be an effective part of the solution across Africa by embedding imperative sex and relationship lessons as part of youth-oriented entertainment – so-called ‘edutainment’.