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MTV Staying Alive Initiative

An HIV/AIDS awareness and prevention charity spearheaded by MTV Networks International, providing grants to youth-led organisations around the world that are working to raise awareness about HIV/AIDS in their communities.

Courtesy of Staying Alive Initiative

Lessons learned

Sara Piot on the progression of the MTV Staying Alive Foundation grant programme

One of the primary things that we’ve seen through this programme is that investment in capacity building for young people is just as valuable as the money that we give them, if not more so. With this training we’ve added so much to the personal development of these young leaders and to the development of each organisation – you can’t do that with cash alone. We also recognise that although young people are best positioned to effectively reach their peers, like anyone else, they need support. I think this programme gives that support in a way that’s meaningful and sustainable. And that’s something that we hear from our grantees all the time – they’ve never had a programme that has given them this kind of support before, and it’s invaluable to them.

Key Facts

Project name: 
Staying Alive Initiative, Capacity Building Programme

Run by:
Staying Alive Foundation

Region:
International

Population:
Youth (with a target age range of
15-27)

Challenges:
Heightened risk due to emotional changes experienced by this age group; stigma and discrimination; limited global investment in youth-led responses to HIV; limited opportunities for youth to contribute directly to national and international HIV strategy

Activities:
Residential training programmes,
e-training courses and grantee exchanges for youth-led organisations