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MTV Staying Alive Initiative

An HIV/AIDS awareness and prevention charity spearheaded by MTV Networks International, providing grants to youth-led organisations around the world that are working to raise awareness about HIV/AIDS in their communities.

Courtesy of Staying Alive Initiative

The need

HIV has a high impact on the daily lives of young people. It affects their education, job prospects and relationships. Adolescents are often going through the emotional changes of growing up – they push boundaries and take more risks. Sometimes healthcare services are not youth-friendly, and so we need to empower this population to build a solid future.

The data strongly support the need for more effective means of reaching young people – individuals aged 15-24 account for 40% of all new HIV infections (UNAIDS 2009) and only 34% of young people have comprehensive and correct knowledge about HIV (UNAIDS 2010 Global Report).

We firmly believe that youth-led organisations are best suited to effectively reach other young people in their communities – they have unbridled passion and they know their audience and how to reach it in ways that will resonate. What they don’t always have are the resources or organisational skills training to thrive and grow – that's where our partnership with Positive Action comes in.

Key Facts

Project name: 
Staying Alive Initiative, Capacity Building Programme

Run by:
Staying Alive Foundation

Region:
International

Population:
Youth (with a target age range of
15-27)

Challenges:
Heightened risk due to emotional changes experienced by this age group; stigma and discrimination; limited global investment in youth-led responses to HIV; limited opportunities for youth to contribute directly to national and international HIV strategy

Activities:
Residential training programmes,
e-training courses and grantee exchanges for youth-led organisations