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Stigma Action Network

The project

In 2012 we set out on a two-year project to maximise our use of social media – namely Facebook, blogs and Twitter – as a way to draw attention to the SAN and its goals, promote action and catalyse discussion. Not only did we aim to highlight key advocacy issues, but also to create a more cohesive and powerful network by linking people dedicated to reducing HIV-related stigma and discrimination from across sectors – affected individuals and communities, programme implementers, researchers, advocates, governments and donors.

Key Facts

Project:

Social media scale-up as a means to facilitate and strengthen coordinated global HIV stigma and discrimination reduction efforts

Run by:

The Stigma Action Network

Region:

Global

Population:

Various HIV-stakeholders and the general public

Challenges:

Reaching and inspiring action among diverse HIV-stakeholders across the globe, as well as engaging the general public; Reshaping and re-crafting sometimes complex messages to inspire dialogue via social media; Bridging the gap between users of the SAN website and users of SAN social media channels; Measuring the success of our social media efforts, both quantitatively and qualitatively.

Activities:

Using social media to strategically reach out to other HIV groups and activists, as well as the general public; Creating and sharing existing images, infographics, memes, videos, articles, podcasts, and blog posts that enable interaction with diverse groups of people; On-going monitoring and evaluation to inform the selection of stigma-related content and how to most effectively present that content via various social media channels.